Web Analytics
Web analytics is the process of collecting, analyzing, and interpreting data from websites to understand user behavior and optimize different aspects of your advertising and customer engagement strategies accordingly.
Related terms
Frequently asked questions
What types of data are typically analyzed in Web analytics?
Web analytics involves analyzing 100+ metrics, such as: traffic sources, user interactions, conversion rates, and overall user preferences & behavior.
What are some common web analytics tools and platforms?
Ocamba Marketer offers a range of features and capabilities for tracking and analyzing web, mobile web, and app data.
How can I use web analytics to identify emerging trends in my industry?
Ocamba Marketer's web analytics tools allow you to analyze user behavior, optimize your strategies accordingly, and stay ahead of the curve on emerging opportunities.
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Combining advanced technologies and a hard-working team with over 15 years of experience in the field, we give our customer's multiple possibilities to increase revenue, minimize fraud and encounter both the demand and supply side of the process through our smart RTB system.
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