Engagement
Engagement refers to the level of interaction that individuals exhibit with a website or an app, or some other type of product, service, or content. It implies different actions such as clicks and views, depending on the industry and medium type.
For app users and website visitors and subscribers, engagement is a key metric for evaluating the effectiveness of the offering and the level of connection with the audience.
Engagement metrics is crucial for businesses as it provides insights into user behavior and preferences, allowing them to adjust strategies to obtain business goals.
Related terms
Frequently asked questions
How can I increase engagement with my audience?
Leverage Ocamba Marketer’s Web & Mobile Analytics to deliver timely and highly-personalized push notifications based on user behavior.
What role do Web & Mobile analytics play in improving user engagement?
Web & Mobile analytics provide valuable insights into user behavior, preferences, and interactions, allowing you to optimize user experiences accordingly.
How can I ensure my engagement efforts are not perceived as intrusive by users?
Ocamba Marketer's Web & Mobile Analytics offer detailed user behavior insights, allowing tailored Push notifications based on audience preferences.
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