Behavioral Targeting
Behavioral targeting implies delivering Ads to users based on their past online behavior, such as websites visited, searches conducted, or content interacted with. It allows advertisers to target audiences more precisely and increase the relevance of their Ads.
Related terms
Frequently asked questions
Does behavioral targeting compromise user privacy?
Behavioral targeting relies on anonymous data that is collected by following privacy regulations to deliver personalized advertising experience.
What steps can I take to ensure the ethical use of behavioral targeting?
Prioritize transparency, provide clear opt-out options, and obtain explicit consent from users before collecting and using their behavioral data for targeting purposes.
Is behavioral targeting effective for all types of products or services?
Behavioral targeting can be highly effective for any product or service with distinct target audiences showing identifiable online behaviors.
Give Your Revenue a PUSH!
Ocamba is your strategic partner in business growth, providing a comprehensive suite of innovative apps tailored to help you grow every aspect of your business. At its forefront stands Ocamba Marketer - an all-in-one advertising hub designed to reshape how you connect with subscribers, monetize traffic, target ads, and understand customer behavior.Don't have an Ocamba Marketer account yet?
Sign up now and explore all our features for FREE.
About
Combining advanced technologies and a hard-working team with over 15 years of experience in the field, we give our customer's multiple possibilities to increase revenue, minimize fraud and encounter both the demand and supply side of the process through our smart RTB system.
www.ocamba.com
Copyright © Del Systems