Ad Targeting
Ad targeting refers to the practice of delivering advertisements to a specific audience based on various criteria such as demographics, interests, behavior, location, and device type.
By targeting Ads, advertisers can reach their intended audience more effectively, increase engagement, and improve the overall performance of their campaigns.
Related terms
Frequently asked questions
How does Ad targeting work?
Ad targeting uses data collected from users' online activities, preferences, and behavior to determine which Ads are relevant to be shown.
Can Ad targeting be used across different platforms?
Ad targeting allows advertisers to reach target audiences across various digital platforms such as websites and mobile apps for better results.
Is Ad targeting violating privacy?
Ad targeting relies on anonymized data and user consent to deliver personalized Ads.
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