Ad Revenue
Ad revenue refers to the income generated by a publisher or content creator through the display of advertisements on their platform.
It is typically calculated based on metrics such as impressions, clicks, or conversions, multiplied by the Ad unit’s CPM (cost per thousand impressions) or CPC (cost per click) rate.
Ad revenue can be influenced by different factors such as website traffic volume, Ad placement and format, audience demographics, and advertiser demand within specific industries.
Related terms
Frequently asked questions
How do I increase my Ad revenue?
Ocamba Marketer helps increase Ad revenue with its 20 segmentation options, custom user-data targeting, dynamic Reports system with 100+ metrics, and more.
How can I track and analyze Ad performance?
You can gain actionable insights with Ocamba Marketer’s intuitive and dynamic Reporting system with 100+ metrics.
How can I ensure my Ad revenue remains competitive in the market?
Ocamba Marketer allows you to monitor Ad performance, adjust strategies, Ads formats, and stay ahead of industry trends to maintain a competitive edge.
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About
Combining advanced technologies and a hard-working team with over 15 years of experience in the field, we give our customer's multiple possibilities to increase revenue, minimize fraud and encounter both the demand and supply side of the process through our smart RTB system.
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