Ad Exchange
Ad exchange is a digital marketplace where advertisers and publishers buy and sell advertising space in real-time auctions (RTB). It allows advertisers to bid on Ad inventory across multiple websites and apps, while publishers can maximize their Ad revenue by selling their inventory to the highest bidder.
Related terms
Frequently asked questions
What is the difference between Ad exchange and Ad network?
While Ad networks typically offer fixed prices and inventory packages, Ad exchanges enable real-time bidding on individual Ad impressions, providing advertisers with more control and flexibility over their campaigns.
How does Ad exchange ensure Ad quality and brand safety?
Ad exchanges often include Ad verification technologies to prevent fraudulent or inappropriate Ads from being displayed on publishers’ websites.
What targeting options are available on Ad exchange?
Ocamba Marketer offers over 20 segmentation options and custom user data targeting to reach the right audience.
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Combining advanced technologies and a hard-working team with over 15 years of experience in the field, we give our customer's multiple possibilities to increase revenue, minimize fraud and encounter both the demand and supply side of the process through our smart RTB system.
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